We are a Boutique Agency for exceptional jewellery brands.

AMBRE AZUR is a creative boutique agency tailored to the specific requirements of the jewellery industry, enabling jewellery brands to fully embrace their potential.

Ambre Azur agency for jewelelry brands featuring Smith/Grey earrings

We fuse raw material matter with the creativity of the mind, breathing life into precious objects to desire.

Services

Ocean image - Brand Development

Brand Development

BRAND STORY | BRANDING 

We assist brands to find their true and authentic voice – and to translate the result in images, words and brand culture. Together, let’s create a compelling brand story that captivates audiences and ignites lasting connections. 

Product Development

JEWELLERY | PACKAGING | POS

From expanding a client‘s existing jewellery portfolio to conceiving new and innovative lines, we approach each jewellery design task with a strategic creative and commercial focus.

criss cross hook earrings slim gold tray ls small
Smith grey pearlgatory holy see earring

Art Direction & Content Creation

PRODUCTION LEAD | SOCIAL MEDIA | MARKETING

Well-curated content that is on-brand is crucial in creating a compelling and cohesive brand identity and authentically conveying a brand’s story and values. We offer creative direction and full-service production.

Copywriting

BRAND VOICE | MARKETING | PRODUCT DESCRIPTIONS

Copywriting for the jewellery industry is a craft that requires a specialised technical and cultural understanding of jewellery. We create copy that connects with audiences, informs and inspires action.

iPhone Screen Copywriting
Ambre Azur's founder Birgit Marie Schmidt, MA (RCA)

About

A Jewellery Industry Professional with 12+ years of experience in design, marketing, and creative direction in the jewellery industry, Birgit Marie Schmidt has gained a tremendous amount of industry-specific knowledge.

With a global and cross-disciplinary view and several awards gained within the jewellery industry, Birgit is a creative expert dedicated to the beauty of metals, gemstones, and enamel.

Ambre Azur's founder Birgit Marie Schmidt, MA (RCA)
Smith grey bulls roses marinas roses black golden 02

Testimonial

„Birgit is a motivator, a leader, a project manager, a teacher and above all, a talented designer with an excellent eye for design and presentation. I would bring Birgit on to any team and would highly recommend working with her.“

– Sadhbh Roux-Fouillet, founder of Fine Jewellery brand Isabella Roux

Rough Uncut Blue and Violet Tanzanite Gem on Black